The double-faced business communication

The value system ruling our mainstream business world is still evolving around the idea that “having” initiates happiness, wealth and satisfaction. The decisive factor in evaluating whether what we have is a success or failure is usually what other people say or give to us. In the “having” value system our reasons to work Read more

Communication in the present

Desire We have so many beautiful words to describe and hide our state of dissatisfaction, the feeling that something is missing (desire, goal, dream, ambition etc.) Many teachings and coaching methods are based on the activation of certain achieving mode. In the world of business the goal is most often more money, power, recognition, influence Read more

How the personality is born?

What we believe that connects us in business is usually an illusion. Such a statement is able to confuse our structured idea about who we are and how we communicate with others. Before concluding that there are no illusions in your business life and move further with organized and predicted connecting patterns lets have Read more

The chain reaction of lying ( part 3 )

We have realized that any kind of business is possible only trough a variety of partnerships. This is a growing apprehension in itself, except that we overlook the fact that most of our present business partnerships are somehow precisely calculated trade of ego nurturing sale like activities rather intelligent flow of actions and ideas. Read more

The chain reaction of lying ( part 2 )

The “Look like” in communication It is obvious fact that mainstream business communication evolves around influencing people and selling more trough fear-based manipulations (lies), presented in a caring or friendly way. This is a popular approach both in written and in verbal communication. Here is a quick snapshot of most commonly used fears, why and Read more

The chain reaction of lying in business ( part 1 )

“Harmless” lying All of us have witnessed at least once in our life how obvious lie can be interpreted cleverly and presented as a believable truth. Business environment is probably the only area where we highly value this intellectual skill. We give beautiful names to it to justify lying – persuasiveness to motivate people and Read more
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Pure communication for maturity in business

The

expression of authenticity in todays business is confused with creating a simple image of your work or inventing unique product. On the road to business success we forgot that being authentic is a state where you have nothing to hide, where calculations and convincing are not needed. Your work and its presentation reflect exactly whom do you think you are at the moment. Pure communication is happening between authentic individuals who dont need to prove anything to each other because everything is at the table anyway. Then every word matters when you communicate exactly what you mean.

every word matters when you communicate exactly what you mean.

The world of business communication is full of rules and proved to be successful marketing techniques orbehaviours. We supply information about qualifications, product and people knowledge, testimonials and all sorts of staff to create credibility and trust. We believe that if someone trusts us then the sale will naturally follow. By conditioning in such a way the simple exchange of money, products and services, our communication became a highly competitive game of proving constantly that we are trustworthy and we are saying the truth.

As a result of our hide and seek activities we pollute our communication with sophisticated language. Its purpose on the surface is proving our reliability and hiding the desire to accumulate sales. We invent thousands of incentives and bribes to attract customers trough payoffs, cash backs and special prices. We force cleverly a sale by asking the right questions. We guarantee the future by long term contracts. We approach prospective clients in tailor made way by coaching them to understand their needs. We personalize our e-mail communication by addressing with their first name people we dont know etc.

Selling became a bad word because we are all tired of hiding the truth with polite aggressiveness. We are killing each other softly with competitiveness, ambition to dominate and advertising exclusive products to satisfy non-existing needs. And we do all that with positive smile and strong eye contact.

Why do we want to hide our natural desire to create wealth trough our work? It seams illogical. Probably there is something else we are trying to hide by wearing our well developed and carefully groomed business personality, i.e. mask.