The value system ruling our mainstream business world is still evolving around the idea that “having” initiates happiness, wealth and satisfaction. The decisive factor in evaluating whether what we have is a success or failure is usually what other people say or give to us. In the “having” value system our reasons to work what we work form our goals. Their fulfillment depends on giving something in order to get what we think we need. Mainstream business carefully calculates this exchange in order to satisfy the demands of the “having” value system.
Our reasons, aims and thoughts are the source of our words. They are our vehicles to connect with others so we can create actions and reach our goal. Naturally we all want to be happy, wealthy and satisfied. The “having” value system fulfills those dreams trough four treasured assets – money, power, prestige and respectability (MPPR). They are also the reason of many for being in business.
The four pillars of mainstream business communication
Money or The Secured Income mind set
Choosing money as the main reason for being in business focuses us in conditioned generation of cash. We enter into the “get mode” which involves manipulative selling activities we wouldn’t necessarily accept if it weren’t the need to secure some revenue. We are trapped in the illusion that once we have enough money we will be happy, relaxed and secured; we will be able at last do what we love; others will have solid reason to love us more, respect us more or obey us more. “Making money”, “cover the expenses”, “work hard to retire young”, “have a proper job and enjoy life when retire” are only few manifestations of the “secured income” approach. Money reasoned involvement in business takes all our time and energy. It puts us into the wrong job, partnership or business field. It prevents us to see that money is only one form of wealth, not the source of it. Accumulating cash will never be in itself the birthplace of happiness and safety. Striving to secure our income blocks us to experience true wealth in business where we are source and recipient at the same time. Where money is a consequence rather a motive. We can never share ourselves trough our work if money is the reason for doing it. We can enjoy both inner and financial wealth if our business communication is free from the desperation to somehow make money out of it. Imagine how our products, presentations, websites, advertising, pitching and conversations would look like if securing the income were not the reason for doing it.
Power or The “Who’s the daddy” Clinging
No matter whether we own a business or work for someone else there is always this aiming to influence others, to be more powerful. It seemingly compensates the inner impotence or feeling scarce inside. We gather more information, money or followers (admirers) so we can analyze, calculate, influence and manipulate others into accepting our “powerful” status. This type of potency is only an illusion because an inner need can never be satisfied from the outside. Striving for power keeps us in a needy, beggar like position. It prevents us from developing our natural resourcefulness where we are nurtured from giving our true best regardless the outside conditions. We don’t allow this realization in business because all our existent leverage techniques will have to either transform or completely disappear.
The main source of prestige is money and approval, given by others. It gives us consolation and stimulates us when we feel inner incapacity to appreciate ourselves as we are. Aiming for prestige is relying on illusions that happiness is attainable trough outside approval. It creates utter dependency on implying repetitive harmful patterns like competitiveness. Competition is a non-creative race for prestige; it gives the futile feeling of being a winner; it is twisted motivational system, based on comparing. We cannot recognize it easily as such because we have been conditioned to compete and compare since we were born.
Respectability or what others will think about us
To prove our loyalty to what is decided to be a respectful image we have precise rules to follow, conditions to be guided by and price to be paid for. We consciously make efforts to look, speak and behave like the people we need approval from. We give up our truth to socially justified compromises. In return we get rewards, memberships, honors, promotions, nominations for being “the best” in this or that, sponsorships etc. We are acknowledged as a role model or example; we gain unlimited access to whatever is restricted to those who haven’t reached yet the required level. By entering “respectability game” we get ourselves dependent from appraisals, opinions and evaluations, based on cravings of the ego for flatteries and admirations, given from others. Aiming for respectfulness in our work gets us into a trap, covered with luxury cushions. It robes us from our natural ability to connect independently, shape and share our products and ideas with non-conditioned intelligence and creativity.
Admitting openly to others or ourselves that money, power, prestige and respectability (MPPR) are our reasons to work, means to disclose that something lacks in our life. It means also declaring our slavery because you can have MPPR only if someone gives it to you. The main purpose of mainstream business communication is to deliver those valuable assets and to hide the lack of happiness, wealth and satisfaction in our lives. Double-faced communication relies on repetitive connecting routines, based on the manipulation and dependency on information, fears and ego driven motivations. When the reasons of doing our work are MPPR we are bound to pretend and perform roles, which will have the right impact on the audience, delivering those valuable assets. Double-faced communication in marketing, advertising and management results in total lack of individual authenticity. It prevents us from reaching our independent source of happiness, wealth and satisfaction.