or many centuries the humanity lives in separation. It has so many faces that sometimes we cannot even recognize those forms of division. From the simple labeling “right-wrong”; “positive-negative”; “black-white”, “successful-failure” to splitting our own inner world to fit into the that dual picture. As a result we learned how to live a double life, how to pretend more skillfully to survive. We have one “face” for business, another for friends, third one for “love relationships” etc. (for some people that list is very long). We copy knowledge from schools, business gurus, books, friends and partners in order to have “prosperous” life and business; to be accepted, respected, get “rewards”; to make money etc. Playing that game only gives us a false feeling of being active and in control. We aim to be “extraordinary”, “powerful” or “on the top of our game”. Lately we started to get really tired from all this acting.

Various activities on different levels are dealing with some divisions (hypocrisies) we formed throughout the centuries. Cleaning the soil from weeds is only the first step. It needs flowers to become a garden. Integration cannot be imposed from the outside (laws, governments, new business ways, “how to” type of coaching, charities etc.) Words like business, society, community, nation etc. are empty when the individuals are taken away from it. By relying on the outside for a needed transformation you simply deny your personal responsibility as a participant in this process.

hat we say or write to each other is only the final stage of a longer and deeper process of understanding (connecting) ourselves. Our words are the only way to communicate with others. They reflect exactly your inner situation.

We all have different level of consciousness. When two people meet and both of them are on “autopilot”, unaware who are they, the communication process becomes a “mirroring” process – one smiles, the other also smiles; one takes control, the other controls back. Our business communication is oriented always outwardly, towards “the others”. When we market or present our work or ourselves we are mostly concerned about who are our potential customers. We start a guessing game – what are their needs, what do they do and when, which words will appeal to them so they will understand the necessity of our products, how do they look like, what do they think, what do they like and when and many more approaches to “make them buy”. And then we simply become the image of that ideal target audience. We always look out there for its approval and recognition.

All this is happening because often we are in certain business for a reason, forced from the outside circumstances (social and family conditionings). We want to fit into the image of “successful” and “respected” businessperson and a “good” member of the society. That gives us the comfort of having a purpose and motivates us to achieve goals. As a result we often infuse the communication process with our ambitions for power and recognition; our need to prove ourselves, to “help and serve”, to secure our future, to become famous, to accumulate wealth, to survive etc. This is how we become beggars, dressed in nice clothes, wanting desperately others to buy us or our products and services. Then we are pleased because we managed to receive the needed dose of fame, acceptance, money or trust.

We constantly solve “business problems” and cleverly avoid having a proper look into the creator of the problem (the individual). This is also the reason why when we struggle in business we tend to blame the others, the rules, the law, the products, the economical crises, the lack of investments and so on. We use ready-made methods, answers and structures (often disguised under the formulation “tailor made” or “to suit your needs”) in order to achieve our voluntary accepted purpose, imposed from the outside.

Facing sincerely ourselves will unburden our ways to relate. The true words will come effortlessly. Realizing what do we hide with our business activities will give us a clue for our real place. We can work easily and experience freedom when individuality is not covered with conditionings. Then “the outside” will not be the “guiding light” to have a prosperous life and sense of fulfillment. You will be an authentic part of the world.

Pure communication essentials:

Every component of pure communication is by itself a wisdom expansion, a possibility for growth and awareness. Connecting all stages of this process makes it a remedy for experiencing authenticity as relation to the outside world; gives you idea about what is totality for you.

The communication is a circular process and which step is first or last depends on the situation. When you respond to the present you are able to have an adequate intention reflecting your needs and direction for the given situation (presentation, pitch, negotiation, interview, conversation or promotional materials). That will lead you effortlessly towards choosing the right information to present. This step creates grounds for displaying the essence of what you offer with trust that the receiving part will ask for further information if there is a need. Convincing or manipulating will become unnecessary when you drop all kind of ambitions and tendency to interfere. Then integrity has new quality in itself. The ability to see the whole picture when a “negative” arises will transform the “turning negative” process from influencing (handling) to exploring your offering and where it stands as regards to the recipient. It will help to see whether there is a meeting point between offering and buying. When that happens the moment of asking comes naturally to clarify what are the next steps to materialize the exchange between the two parts of the connecting process. This progression has many faces because the business situations we encounter are not only pitching and selling (although for many business people that is the only situation). The moment you start any type of business conversation you enter into that communication circle where everything and everyone are connected trough their words and actions. Integrity comes from understanding the interdependence between all of us as individuals. Our part in this bonding process is being aware as much as possible about how do we participate in it; what is our responsibility and leave to others theirs; detach from the past and respond authentically as individuals.